What specific economic benefits did small businesses and local vendors experience during the 2024 nba all-star weekend? 
During the 2024 NBA All-Star Weekend in Indianapolis, small businesses and local vendors experienced several economic benefits:
- Increased Foot Traffic: The NBA All-Star 2024 Rewards Program encouraged fans to support local businesses, driving foot traffic to participating establishments. This surge in customers helped boost sales and revenue for small businesses.
- New Customers: The program’s rewards system attracted visitors from across the state and beyond, introducing new customers to local vendors and small businesses. This exposure can lead to long-term relationships and repeat business.
- Local Business Participation: The NBA All-Star 2024 Rewards Program had the most participating local businesses of any NBA All-Star city, providing a significant opportunity for small businesses to benefit from the event.
- Increased Merchandise Sales: Local businesses selling NBA-branded merchandise, such as apparel and souvenirs, likely experienced a significant surge in sales during the weekend.
- Job Creation: The influx of visitors and events created temporary job opportunities for local vendors and small businesses, injecting additional economic activity into the community.
These benefits demonstrate the positive economic impact of the 2024 NBA All-Star Weekend on small businesses and local vendors in Indianapolis.
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